In an effort to promote the importance of reading to its community, the Anaheim Ducks have created Reading Is the Goal for 4th grade students in Southern California. Reading Is the Goal is part of the Anaheim Ducks S.C.O.R.E. In-Class Education Program and rewards students for their time spent reading per day within a flexible 30-day period. Its goals are to convey the importance of reading as the foundation to success and to help students cultivate a life-long love for reading. Since its inception, Reading is the Goal has made significant contributions within schools. It has raised students' reading proficiency as well as test scores among its participants. Through its work in the community, Reading Is the Goal has received awards from the International Reading Association (IRA). 

As with Ducks S.C.O.R.E.'s other initiatives, Reading Is the Goal is free for teachers. There are no tickets to purchase or elements that require the participant to engage in, other than to read. It has been developed in collaboration with Chapman University's School of Education. To see how this program can be used within your curriculum plans, please navigate through the rest of the Reading Is the Goal site.